Duration: 2 Days

The Direct Marketing Course is aimed at helping learners develop their business or career which involved sales and marketing. They will help ensure they have the skills, knowledge and techniques to develop a comprehensive direct marketing strategy that gets them the outcomes they want.

Option 1: US$90
If you just want to take this course without the test or certificate.

Option2: US$120
If you wish to take this course
+ Online test
+ Receive a Certificate of Completion from the Institute of Commercial Management (ICM) United Kingdom
+ Shipping cost of the certificate

Retake: US$60
If you wish to retake your online course test.
If you pass your test – you will receive your Certificate with no additional cost.

Payment Methods:

  • Paypal
  • Visa
  • Mastercard
  • Bank Transfer

The Direct Marketing Course is suitable for people who are in the sales and marketing industry or are new in running their own businesses. It is for any individual involved in the direct marketing industry.

At the end of this course, learners will be able to:

  1. Know the basics of direct marketing
  2. Understand the role of customer relationship marketing
  3. Learn what makes up a direct marketing plan and how to create one
  4. Gain the ability to understand direct marketing and apply in real life experiences
  5. Encounter case studies and real stories of businesses running direct marketing campaigns
  6. Set a personal action plan in developing direct marketing skills

This course gives the learners the understanding of a range of marketing methods and campaigns that are measured and targeted to a specific type of audience. This course equips the learners with the basic skills they need in utilizing the direct marketing campaigns.

The Direct Marketing Course is aimed at helping learners develop their business or career which involved sales and marketing. They will help ensure they have the skills, knowledge and techniques to develop a comprehensive direct marketing strategy that gets them the outcomes they want.

Introduction to Direct Marketing

Definitions of direct marketing, key concepts involved and its different channels or forms.

Benefits to Organizations and Businesses

The relevance of direct marketing on customer reach; importance of direct marketing in developing a marketing campaign; how direct marketing helps boost sales and we cite examples of business utilizing direct marketing campaigns.

Customer Relationship Marketing

Definition of customer relationship marketing; and we demonstrate the different ways to implement relationship marketing.

The Direct Marketing Plan

Relevance of SMART in relation to the objectives of a direct marketing plan; we identify the key components of a direct marketing plan and we lay down a personal action plan for professional development in relation to skills in marketing.

Sample Certificate


Direct Marketing

The Direct Marketing Course is aimed at helping learners develop their business or career which involved sales and marketing. They will help ensure they have the skills, knowledge and techniques to develop a comprehensive direct marketing strategy that gets them the outcomes they want.